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ABOUT ME

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Hi there! I'm an experienced international level creative industries professional. Over the past 15 years I have gained strong and unique experience in:
 

  • public relations (financial sector corporate internal/external communication design),

  • advertising (art direction, copywriting, graphic design, audio production, event planning),

  • journalism (online media content creation, reporting),

  • programming (full-stack web development using Laravel).

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Today I'm fully focusing on everything related to digital product and service design. I believe that development in these fields is among the keys to progress in solving many current global issues. My unique experience gives me an advantage as design is a multidisciplinary and integrative field, requiring knowledge and tools from different disciplines, including business, technology and social sciences. 

Proudly part of:

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Graduated from:

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Studying at:

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  • Medium
  • linkedin

Call: +371 28452975
E-mail: edgars.zilde@gmail.com

About: Services

PREVIOUS EXPERIENCE

ADVERTISING, CORPORATE MARKETING AND PR

While working for Luminor (ex Nordea bank) as a Project Manager in the Baltic States I was responsible for marketing communications within a merger of the two largest Scandinavian banks - Nordea and DNB (becoming Luminor bank):

 

  • Planning and execution of corporate communication strategies

  • Employer branding

  • Copywriting

  • Marketing material creation

  • Stakeholder interviews

  • Public surveys

  • Event management

  • Crisis management

  • CSR implementation

  • Social media management

  • Media relations

  • HR day-to-day communication

  • Strategies within change management

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Many years in international advertising agencies (Publicis Riga, TBWA Latvia and others) have given me a wide range or experience – from leadership to product design and hands-on event organisation:

 

  • Campaign strategy planning

  • Budgeting

  • Branding

  • Creation of creative ideas

  • SEM and SMM materials

  • Copywriting: direct mail, tag-lines, jingle lyrics etc.

  • Webpage design and content creation

  • E-mail marketing

  • Television and radio commercials

  • Press releases

  • Marketing materials: catalogs, billboards, brochures, postcards, sales letters etc.

  • Social media content

ONLINE MEDIA CONTENT CREATION

Over a five-year period working as an editor and journalist for the biggest Latvian online news portal TVNET, I was responsible for Life & Style, Science and Technology, Culture, News columns.

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  • Translations, adaptations and author content

  • Content integration within digital marketing elements

  • Flash media, photography and other visual content

  • Collaboration with marketing and IT staff

  • Public relations and work with partners and freelance authors

  • International trips and reporting from France, Denmark, Sweden and more

WEB DEVELOPMENT

In 2020 I joined the Cube agency as a full stack junior web developer. Agile workflow was done using Jira, UX/UI using InVision and Sketch, Communication using Slack and Basecamp. List of technologies used:

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  • PHP / LARAVEL

  • ARBORY / NOVA

  • SLACK / JIRA / BASECAMP

  • JAVASCRIPT + Slick.js, Particles.js, Popper.js, noUISlider, Vanilla-lazyload, etc

  • TYPESCRIPT

  • JQUERY

  • VUE.js

  • CSS / SASS

  • BOOTSTRAP / TAILWIND / BULMA

  • BASELINE GRID

  • WEBPACK + Plugins

  • BROWSER SYNC

  • STYLELINT

  • NPM / NODE (NVM) / COMPOSER / BREW / VALET / TERMINAL / SSH / GIT / GITLAB / VPN

  • SEQUEL PRO / MYSQL / JSON

  • INVISION / ADOBE XD / AFFINITY

  • CHROME / FIREFOX DEV TOOLS

  • SVG Blade Icons / SVG Spritemap Webpack Plugin

  • UI DESIGN: COMPONENTS, DESIGN SYSTEMS, FONTS

  • UX DESIGN PROCESS

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